You are the one
I really like the combined lettering on these Brazilian ads for Feevale University. It’s a shame the final, compiled design is cluttered with extra messaging and branding—which could have been contained within the numeral—but the actual lettering works well with the photography.
typostrate: “You are not another one, you are the one”. Made by Mauricio Thomsen, Art Director from Porto Alegre, Brazil. A perfect example how typography can function within big campaigns and ad commercials.