New P&G logo returns to its moon logo roots
Until recently (when a new lettermark was designed) Procter & Gamble had one of the world’s oldest logos still in use.
Taking inspiration from company heritage, it has now moved the existing lettermark into a blue circle with a crescent shape. Procter & Gamble has started increasingly facing consumers as one company, and the new identity system is a part of that effort.
This track is going to be huge this summer. Big tune!
The world’s smallest movie. Stop-motion animation by IBM scientists using individual, microscopic atoms
Gin labels inspired by geometry and trigonometry
Dodd’s Gin is named after Ralph Dodd, an 18th century engineer and serial entrepreneur whose schemes included an attempt to dig a tunnel under the Thames and the establishment of the Intended London Distillery Company in 1807.
The company is now producing spirits from a former Victorian dairy in Battersea, and is launching Dodd’s gin in tribute to Dodd.
Gov.uk, the website developed by the Government Digital Service to combine all of the UK Government’s websites into a single domain, has won the Design Museum’s 2013 Design of the Year Award.
Intended as a one-stop shop for Government services, users can register for a birth certificate, apply for UK citizenship or find out when the next bank holiday is.
The site has now brought in 21 of 24 UK ministerial departments and is also folding in more than 300 other Government departments and organisations, such as the Driving Standards Agency and HM Revenue and Customs.
new branding for Gordon Castle in the Scottish Highlands. While staying at the castle, the designers came upon a 17th century prayer book featuring the letter G. They based the castle’s new logo on the floral script and made it the heart of the identity. Packaging for beauty products and preserves made on the grounds all carry the elegant mark.