What’s behind you
Nice little advertising campaign using streetart to raise awareness of parking safely, using lifelike images of kids playing in a car park in Brussels.
Many car accidents happen while maneuvering in reverse and each year far too many children get injured or killed.
Street artist Ernest Zacharevic invaded a parking lot in Brussels (Q-Park Lepage) and confronted drivers with the dangers of maneuvering in reverse. This resulted in the project ’Protect what’s behind you’ that drivers would see when they reverse. It is also an appeal to drivers to opt for a rearview camera.